In my doctoral research on Creative Organisations I asked both profit and non-profit leaders what does an ideal creative environment look like?
They answered with the following 6 insights:
1. It is open and receptive to ideas.
It is not enough to produce big, new ideas but an innovative culture has to be open to receiving them.
2. Continuously experiments.
3. Enables people to take risks and occasionally fail.
4. Encourages people to have fun.
5. Operates at the edge of chaos.
By this respondents meant there was a dynamic tension between order and chaos. Too much structure kills creativity as does too much randomness.
6. But retains a focus on results.
The last point is particularly important. Respondents in creative organisations stressed that their culture was not a soft one. People were judged on their results. Creative individuals, groups and teams want to have their ideas tested in the market-place.
How does your business or organisation stack up?
If you need help in building a more creative culture then please call or email.
Yours in ideas.