This is a note for anyone that works in advertising, consulting, market-research or PR and/or works with these partners and would would like to get more out of them. The situation: Clients are under constant time-pressure to solve their key problems faster than ever before. And in a world where everything can be copied big, new…
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Golf for the most part is a solitary endeavour. It is just you, the course and your handicap. However there is a team format of golf called Ambrose which is fun to play and represents a lovely analogy for how groups and teams can become more productive and effective. The Ambrose 4 person format means…
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One of the hardest aspects of introducing a completely new concept is how to position it in the mind of your consumer. In my efforts to do this I heard Hugh McKay’s voice (http://en.wikipedia.org/wiki/Hugh_Mackay_(social_researcher) in my ear reminding me that the best way to position a new product is to locate it next to something that…
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In a world that demands ‘more (e.g. sales, growth, revenue, engagement etc) with less (e.g. budget, people, time & energy)’ there is never a right time to perform at your best. Every individual and group must be able to deliver higher performance, day in and day out. You challenge is to perform at your and the…
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The first step in Speed Thinking & the Blitz tool for groups and teams is START. We start with the individual and we start by trying to create 9 possibilities in 2 minutes. By starting: – You create an action – Progress – Momentum – Energy – Feedback – Confidence By starting, you stop procrastinating…
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Last friday I ran a Blitz training session with a big advertising agency in Sydney, URSA-Clemenger. During the session a camera crew came in and took some images of a real Blitz in action. After the session I was interviewed by an ABC reporter. Shortly after this the agency CEO was also asked her opinion…
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A Blitz and meeting are two different tools that are suited for different purposes, much like a hammer and a spade are used for a specific requirement. Together they form a more complete tool kit. A Blitz is 15 minutes or less; a meeting usually 1 hour. A Blitz is 6 people or less; a…
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To fulfil your potential is one of the goals of life. If you are a leader, coach or teacher your mission (I imagine) is to help others fulfil their potential. What stops us is often our self-limiting beliefs and our inner critical voice. I have found that one of the best ways to over-come this…
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We have run two Blitz pilot programs with a major freight company and an international hotel in recent months. Whilst the numbers are small in our pre & post surveys we have found noticeable improvements in the statements: – We are very time-efficient in our group work. - We make decisions quickly. – We innovate across…
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Imagine if you could take the best bits of Brainstorming and mix it with the positive elements of a meeting. Imagine if this tool was quick, easily learned and could be applied to most everyday situations. Imagine calling a Blitz rather than a hour long meeting to get something done. Then you have some idea…
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